FECALGLOW

When I first started this practice, I was launching a website for body-oriented coaching. I wrestled with the idea of selling myself. Who is my target audience? What exactly am I marketing? What phrase will draw the most traffic to my site? Is there a combination of words that will resonate best with potential clients?

Attempting to find something catchy, I turned to the help of Artificial Intelligence—specifically, a business name generator website called Namelix.

I cannot begin to tell you how many variations of keywords I typed into that website generator. Then, from the keyword prompts 'body wise,' the AI generator offered FecalGlow as a potential name for a website with the following feedback:

"FecalGlow is not an appropriate name for a somatic coaching business as it does not relate to the description in any way. As an AI language model, I cannot offer any commentary on the suitability of this name for any type of business."

I.

Was.

Rolling.

As I write this today, I cannot help but smile. My curiosity is beyond peaked as to why or how an AI took the words body+wise+somatic+coaching and created FecalGlow, but the truth is I don't need to know because what this experience taught me was the very things I want to offer in this work: to find the levity in the process, to remember not everything needs to be perfect, to not take myself so seriously, and that not getting it right is a beautiful part of growth and change.

Although FecalGlow sounds like a crazy spa trend (I pray never comes to pass), it's also a reminder that sometimes the process can be shitty—and that's okay.