Privacy policy

PLEASE READ THIS PRIVACY POLICY CAREFULLY AND IN ITS ENTIRETY BEFORE USING www.transformativetides.com (HEREINAFTER REFERRED TO AS THE "SITE").

This Privacy Policy is here to better serve those who are concerned with how their information is used online. The following describes what type of information we collect, what it's used for, and the measures we take to protect it.

IMPORTANT NOTE: By using the Site and/or booking, viewing, or otherwise signing up to receive Transformative Tides LLC email list, newsletter, social media posts, blog posts, sound baths, coaching services, poetic listening sessions, ceremonial sound, grief support programs, workplace sound sessions, guides, eBooks, forms, worksheets, workbooks, website materials, and/or any additional content/products/services offered by Transformative Tides LLC (hereinafter collectively referred to as the "Site and Offerings"), you voluntarily agree to be bound by this Privacy Policy.

If you have any questions about this Privacy Policy, please contact Erika Hood at erika@transformativetides.com.

If you do not agree with the terms of this Privacy Policy, do not use or browse the Site.

1. DEFINITIONS

"Company", "We", "I", "Our", or "Us" means Transformative Tides LLC and www.transformativetides.com.

"Content" means any and all written, visual, video, or audio information contained on the Site, including, but not limited to, any and all emails received from Erika Hood, Transformative Tides LLC, or www.transformativetides.com, and any and all written or downloadable material booked, viewed, or otherwise offered on www.transformativetides.com, such as blog posts, graphics, designs, documents, information, templates, and materials.

"Personal Information" means information that can be used on its own or in conjunction with other information to identify, contact, or locate a person, or to identify an individual in context. For example, personal information includes, among other things, your name, address, email address, telephone number, credit card information, site behavior, etc.

"Site and Offerings" means www.transformativetides.com, Content, email list, social media posts, blog posts, sound baths, coaching services, poetic listening sessions, ceremonial sound, grief support programs, workplace sound sessions, guides, eBooks, forms, worksheets, workbooks, website material, and/or any additional content/products/services offered by Transformative Tides LLC on the Site.

"Site" means www.transformativetides.com and any and all of the Company's associated pages, tabs, landing pages, forms, or sub-pages.

"You" or "Your" means the user, customer, or viewer of the Site.

2. COMPANY STATEMENT

The Site and its Content are owned by Transformative Tides LLC and/or Erika Hood. Transformative Tides LLC is committed to protecting your Personal Information. We will only collect or use Your Personal Information in accordance with the Privacy Policy herein.

3. WHAT KIND OF PERSONAL INFORMATION DO WE COLLECT?

Personal Information You Provide:

When using the Site, and in filling out forms, booking sessions, providing comments, or contacting us, you may be asked to enter your name, email address, website address, mailing address, payment or credit card information. We use this information to deliver the session booked or information requested, to improve the performance and applicability of the Site, and to provide you with educational content, newsletters, and updates.

Personal Information Automatically Collected:

This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Web pages you view while on this website

  • Your IP address

Squarespace needs the data to run this website and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.

Through use of the Site, the Company may use data collection technology, such as Google Analytics (hereinafter referred to as the "Data Collection Companies") to collect information related to your use of the Site. Generally speaking, this includes information about your geographic location and Site behavior. The Data Collection Companies also provide us with information about what type of device or software you use, your IP address (with location information), and whether you view the Site on mobile, tablet, or desktop.

We collect this information for statistical purposes only and to improve the viewer experience.

4. WHAT IF THE PERSONAL INFORMATION WE HAVE ABOUT YOU IS INCORRECT OR YOU WANT TO UPDATE IT?

If the Personal Information we have collected about you is incorrect or incomplete in any way, or you would like to update what we have, please contact Erika at erika@transformativetides.com. We will make the appropriate corrections when notified, as long as the corrections requested to be made are not incorrect or fraudulent in any way.

5. WHEN DO WE COLLECT PERSONAL INFORMATION?

We collect Personal Information from you when you book, order, or sign up on and for the Site and Offerings, download our resources, subscribe to our newsletter, fill out a form, browse the Site, view Content, make bookings, enter any of your Personal Information on the Site. If you're just viewing the Site, you won't be required to provide personal information to browse.

If you're outside of the EU: if you sign-up to receive any resources, recordings, or services from the Company, or book any sessions or services from us, you will automatically be added to our email list to receive email messages from us. You can unsubscribe at any time by clicking "UNSUBSCRIBE" at the bottom of each email. If you have any questions or difficulty unsubscribing from those emails, email Erika at erika@transformativetides.com to be unsubscribed from future messages.

If you're IN the EU: if you sign-up to receive any resources, recordings, or services from the Company, or book any sessions or services from us, you will only be added to our email list to receive email messages from us if you affirmatively consent to receiving such messages. You can unsubscribe at any time by clicking "UNSUBSCRIBE" at the bottom of each email. If you have any questions or difficulty unsubscribing from those emails, email Erika at erika@transformativetides.com to be unsubscribed from future messages.

6. HOW DO WE USE YOUR PERSONAL INFORMATION?

When using the Site and Offerings, we may use the Personal Information we collect from you when you register, book a session, sign up for our newsletter, respond to a survey or marketing communication (typically by email), browse the Site, or use certain other Site features in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and offerings in which you are most interested

  • To improve our Site in order to better serve you

  • To allow us to better serve you in response to your inquiries or requests

  • To send periodic emails regarding the Site and Offerings

  • To process your bookings on and for the Site and Offerings

7. DO WE SHARE YOUR PERSONAL INFORMATION WITH ANYONE?

In general, we DO NOT sell, trade, or otherwise transfer to outside (third) parties your Personal Information for marketing or advertising purposes, except for the following purposes:

  • In order to comply with an investigation, law enforcement inquiry, government entities, courts, or other third parties as required or allowed by applicable law, such as for legal and/or safety purposes

  • Third-party service providers that provide products, tools, platforms or services to us, such as email marketing, website management, customer service, account maintenance, and performing other activities and services related to the management and running of our company

We receive, share, and process data through the following third parties:

  • Squarespace (website hosting and email marketing)

  • Zoho (email correspondence)

  • Acuity (scheduling)

  • Twilio (text messaging through Acuity)

  • SpeakPipe (voice memo recordings)

  • Google Analytics (website analytics)

  • Zoom (video conferencing platform)

  • Stripe, PayPal, Venmo, Cash App (for payment processing)

  • Social media platforms, such as Facebook, Instagram, Twitter, Pinterest, etc. that offer functionalities and services to use their services through our website (i.e., pinning an image to Pinterest, sharing a link to Facebook). If you use those functionalities on the Site, your information will be shared with those platforms to complete those functions and activities.

We may disclose your Personal Information to our subsidiaries, contractors, subcontractors, assigns, affiliates or successors in interest when necessary to carry out our business functions. This may include website hosting partners and other parties who assist us in operating our website, email service, conducting our business, or serving our users, so long as those parties agree to keep this information confidential.

However, non-personally identifiable visitor information may be provided to other parties for statistical or analytical purposes.

If you make your personal information available to third parties through our Site and Offerings, Transformative Tides LLC is not responsible for any unauthorized use by that third party.

8. HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

We aim to make your visit to our Site as safe as possible. The Site uses commercially acceptable methods of security protection to protect your information. We also use a SSL certificate and never transmit your credit card information by email.

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Your Personal Information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the Personal Information confidential. By viewing, using, or booking on or from the Site and Offerings, you acknowledge that Transformative Tides LLC and its staff and independent contractors may access your Personal Information.

When you book one of our Offerings from us or the Site, we may use third-party services for payment processing (e.g. payment processors). All transactions are processed through a gateway provider and are not stored or processed on our servers. In that case, We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors, whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

9. DO WE USE 'COOKIES' OR SOCIAL MEDIA PIXELS?

Cookies:

We, and third-parties as described in Section 7 herein, use cookies and collect information from the computer, mobile phone, or other device you use to access the Site, read our emails, or view our content. This information is automatically collected. Cookies are small data files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site or service provider's systems to recognize your browser and capture and remember certain information.

For instance, we use cookies to help us remember and process the items in your booking cart. They are also used to help us understand your preferences based on previous or current Site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about Site traffic and Site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Securely serve this website to you

  • Help remember and process the items in the booking process

  • Compile aggregate data about site traffic and site interactions in order to offer better Site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf

  • To personalize your experience and better understand customers' preferences for our business purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

While you may disable the use of cookies through your browser's settings or options page, you may lose some of the features and functionality of the Site and Offerings, as cookies are necessary to help track and enhance your experience on the Site.

Pixels:

NO. The Company DOES NOT USE social media pixels (Facebook pixels) to track visitors to the Site. The Company reserves the right to use pixels in accordance with the terms of the social media platform.

10. THIRD-PARTY LINKS

Occasionally, at our discretion, we may include or offer third-party products, services, or links to articles/blogs/sites on our Site. These third-party sites may or may not have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites and/or their privacy policy (or lack thereof). Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about any issues you experience with linked-to sites by emailing us at erika@transformativetides.com.

11. GOOGLE ADS & ANALYTICS

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for you. We are not currently using Google Ads on the Site, although this may change in the future.

We have implemented the following through Google Analytics: Demographics and Interests Reporting.

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions as they relate to our website.

To Opt-Out of Google Ads: You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser add-on.

12. CALIFORNIA ONLINE PRIVACY PROTECTION ACT ("CalOPPA")

CalOPPA stretches well beyond California to require any person or company that operates websites collecting Personal Information from California viewers/consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. Read more about CalOPPA here.

Pursuant to CalOPPA, we agree to the following:

  • Users CAN visit our site anonymously

  • There IS a link to this Privacy Policy on the footer of every page on www.transformativetides.com

  • Our Privacy Policy link DOES include the word 'Privacy' and can easily be found on the pages specified above. It is titled "Privacy Policy" very clearly

  • You will be notified of any Privacy Policy changes on our Privacy Policy Page (see bottom "Updated On" date)

13. CHILDREN'S ONLINE PRIVACY PROTECTION ACT ("COPPA")

When it comes to the collection of Personal Information from children under the age of 13 years old, the Children's Online Privacy Protection Act ("COPPA") puts parents in control. The Federal Trade Commission, the United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features, book sessions through the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use.

If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you are a parent and you believe your child 13-years-old or younger has provided us with Personal Information, please contact us immediately to have it removed by emailing us at erika@transformativetides.com.

14. FAIR INFORMATION PRACTICES

In order to comply with Fair Information Practices, we will take the following responsive action should a data breach occur:

We will notify you via email within 45 business days of any known breach.

15. CAN-SPAM ACT OF 2003

The CAN-SPAM Act is a U.S. law which establishes rules for commercial email messages, gives you the right to stop certain commercial emails from being sent to you, and outlines certain penalties for commercial entities or persons who violate the law.

We collect your email address and name so we can:

  • Send information, respond to inquiries, and/or other requests or questions

  • Process bookings and to send information and updates pertaining to bookings

  • Send you additional information related to your booking

  • Email you a newsletter with information and updates about our offerings

In accordance with the CAN-SPAM Act, we agree to the following:

  • We WILL NOT use false or misleading subjects or email addresses

  • We WILL identify the email message as informational or educational in some reasonable way

  • We WILL include our business mailing address and/or physical address in our emails

  • We WILL monitor third-party email marketing services for compliance. We use Squarespace email service to send our emails to you

  • We WILL honor opt-out/unsubscribe requests quickly

  • We WILL allow users to unsubscribe by using the appropriate link at the bottom of each email

TO UNSUBSCRIBE:

If at any time you would like to unsubscribe from receiving future emails, you can email us at erika@transformativetides.com or follow the instructions at the bottom of any email you receive from us and we will promptly remove you from future correspondence(s). However, unsubscribing from one list or set of emails may not unsubscribe you from receiving ALL future emails from us. If you experience any problems unsubscribing, please email Erika at erika@transformativetides.com and we will promptly handle your removal.

16. YOUR GENERAL DATA PROTECTION REGULATION ("GDPR") RIGHTS

If you are located within the European Union ("EU"), you are entitled to certain rights under the GDPR. You have the right to:

  • Know how long we'll keep your information. We'll keep your personal information until (1) you either ask us to delete your information or (2) the Company decides it no longer needs the data and the cost of retaining it outweighs the value to keeping it

  • Access, rectify or erase your personal information

  • Withdraw your consent to the Company's processing of your data, which shall have no effect on the lawfulness of the processing of your personal information prior to your withdrawal

  • Lodge a complaint with a supervisory authority that has jurisdiction over GDPR issues

  • Provide only your personal information which is reasonably required to enter into a relationship with us. The Company will not ask for your consent to provide unnecessary personal information on the condition of entering into a relationship with the Company

17. CONTACTING US

If there are any questions regarding this Privacy Policy, you may contact us using the following information:

Transformative Tides LLC
Website: www.transformativetides.com (see contact form)
Mailing Address: 7827 Town Square Ave, Suite 104-1019, O'Fallon, MO 63368
Email: erika@transformativetides.com

Updated on January 1, 2026.